Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust - Todd Caponi

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Caponi, Todd: - Todd Caponi, CSP(R), is the author of two award-winning books, The Transparency Sale and The Transparent Sales Leader. Todd is a multi-time C-level sales leader, a behavioral science and sales history nerd, and has led through two companies with successful exits. He now speaks to and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as principal of Sales Melon, LLC.

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