Economisești 31,90 lei
✔ În stoc la libris.ro
Vezi oferta la libris.ronFeatured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is a brisk and thought-provoking anatomy of shopping in the 21st century (Kirkus Reviews). n n The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. n n In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. n n Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines: In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game; How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department store
