The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good - Steve Heroux

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nLike the contrarians who have come before him, author, speaker, and sales expert Steve Heroux has taken a stand to challenge traditional wisdom in a broken industry and shine a very bright light into what have been very dark corners.n n-Gair Maxwell, author, Big Little Legendsn nn nNapoleon wasn't short, George Washington never had wooden teeth, bats can see, and Columbus didn't discover America. Just because something is repeated, documented, or widely accepted doesn't make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I'm on a mission to expose these issues and help people realize there's a more effective way to approach sales today. n nn nBlaming salespeople for poor performance is easy, but the problem lies in how they've been set up to fail. Salespeople are often held responsible for underperformance when, in reality, the system around them is broken. How can they excel when onboarding is rushed, sales processes are nonexistent, role-playing is rare, training is stuck in the past, leadership is lacking, and expectations are detached from reality? The real issue? Companies are still force-feeding salespeople with one-size-fits-all sales techniques and tactics that are no longer relevant. Some of the sales methodologies still being taught today were created before we landed on the moon! n nn nThis book aims to bridge the gap between sales managers and their sal

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