The Power of Differentiation - Barry Labov

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nIf you want to make history with your brand, read this book! - Jonathan Randall, President of Mack Trucks North American nTwo facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation.n nLaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training. In this book, he draws on his firm's forty years of differentiating hundreds of companies in dozens of industries. LaBov and team have inspired leaders to identify what makes their brand, products, technology, and services unique and to then celebrate it, first with the most important audience, their employees.n nThe Power of Differentiation reveals the steps needed to uncover the magic and genius in a company's manufacturing and engineering because your brand lives inside your products and technology. It shares case studies of service enterprises that separated from the pack as they focused on their customer treatment because your brand is your experience to customers. It reveals the secrets to mobilizing the sales channel to represent your company as if its logo is tattooed on their heart. And it focuses on the power of a brand's lexicon or language

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