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n nThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.n nMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. n nThe Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. n nInside you'll learn concepts such as: n nThe 5 Parts of Every Business You can understand and improve any business, large or small, by focusing on five fundamental topics. n nThe 12 Forms of Value Products and services are only two of the twelve ways you can create value for your customers. n n4 Methods to Increase Revenue There are only four ways for a business to bring in more money. Do you know what they are? n nBusiness degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. n nThe Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abi