Descriere & specificații

n nLet's face it. Most events are boring. But they don't have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.n nWhether a veteran, newbie or accidental event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event--no matter how large or small.n nAny event can become irresistibly engaging. This book will show you how. n--SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate(R)n n...Fun, creative and pragmatic insights on the why and how of strategic event design... n--LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHWorldwide Events in Seattle, WAn nThe tips and tools in this guide will make any event more impactful and engaging. n--BRIGETTE GROSS, Corporate Events Managern nA sampling of what you'll learn in this guide...n n- Why are some events memorable while others are forgotten immediately? n- How can you conquer distraction and truly engage participants? n- What does it really take to uncover the most inspiring speakers, negotiate their participation and crea