Descriere & specificații

nStart with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation--the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. nThink a win-win solution is the best way to make the deal? Think again. n n For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. n nStart with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros. n nThe best negotiators: n * aren't interested in yes--they prefer no n * never, ever rush to close, but always let the other side feel comfortable and secure n * are never needy; they take advantage of the other party's neediness n * create a blank slate to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations n * always have a mission and purpose that guides their decisions n * don't send so much as an e-mail without an agenda for what they want to