Retention Point - Robert Skrob

Descriere & specificații

nMembership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you'll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I'd become a membership marketing expert I soon discovered it doesn't matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That's awesome, a great effort and commendable result that's getting his company featured in many subscription industry profiles. What isn't getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.If you know of anyo

Produse similare

Gerard Prof GeorgeBusiness Model Book

86,34 lei107,93 lei-20%

Tahl RazNever Eat Alone - Keith Ferrazzi, Tahl Raz

69,06 lei86,33 lei-20%

Neal BoortzThe FairTax Book: Saying Goodbye to the Income Tax and the IRS - Neal Boortz

94,19 lei117,74 lei-20%

Renee EvensonPowerful Phrases for Dealing with Difficult People

105,76 lei132,20 lei-20%

Char AdamsBlack-Owned: The Revolutionary Life of the Black Bookstore - Char Adams

166,98 lei208,73 lei-20%

Matt MocharyThe Great CEO Within: The Tactical Guide to Company Building - Matt Mochary

74,35 lei92,94 lei-20%

Jocko WillinkExtreme Ownership

153,76 lei192,20 lei-20%

Spencer JohnsonWho Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life - Spencer Johnson

155,52 lei194,40 lei-20%

Simon SinekLeaders Eat Last: Why Some Teams Pull Together and Others Don't - Simon Sinek

109,12 lei136,40 lei-20%

Harvard Business ReviewDealing with Difficult People - Harvard Business Review

99,15 lei123,94 lei-20%

Patrick McgeeApple in China: The Capture of the World's Greatest Company - Patrick Mcgee

158,72 lei198,40 lei-20%

Michael Bungay StanierCoaching Habit

84,07 lei105,09 lei-20%