Pre-Suasion

Descriere & specificații

When it comes to persuasion, success can begin before you say a word. n n `An instant classic.' Forbes n `Utterly fascinating.' Adam Grant, author of Originals and Give and Take n `Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick n n NEW YORK TIMES BESTSELLER n n In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. n n This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. n n Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. n n n `Mind-blowing.' Management Today n `Accessible and intellectually rigorous.' Books of the Year, The Times n `Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back n

Produse similare

Robert CialdiniPre-Suasion: A Revolutionary Way to Influence and Persuade - Robert Cialdini

109,07 lei136,34 lei-20%

Gerard Prof GeorgeBusiness Model Book

86,34 lei107,93 lei-20%

Tahl RazNever Eat Alone - Keith Ferrazzi, Tahl Raz

69,06 lei86,33 lei-20%

Neal BoortzThe FairTax Book: Saying Goodbye to the Income Tax and the IRS - Neal Boortz

94,19 lei117,74 lei-20%

Renee EvensonPowerful Phrases for Dealing with Difficult People

105,76 lei132,20 lei-20%

Char AdamsBlack-Owned: The Revolutionary Life of the Black Bookstore - Char Adams

166,98 lei208,73 lei-20%

Matt MocharyThe Great CEO Within: The Tactical Guide to Company Building - Matt Mochary

74,35 lei92,94 lei-20%

Jocko WillinkExtreme Ownership

153,76 lei192,20 lei-20%

Spencer JohnsonWho Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life - Spencer Johnson

155,52 lei194,40 lei-20%

Simon SinekLeaders Eat Last: Why Some Teams Pull Together and Others Don't - Simon Sinek

109,12 lei136,40 lei-20%

Harvard Business ReviewDealing with Difficult People - Harvard Business Review

99,15 lei123,94 lei-20%

Patrick McgeeApple in China: The Capture of the World's Greatest Company - Patrick Mcgee

158,72 lei198,40 lei-20%