Platform Revolution - Geoffrey G Marshall W & Sangeet Paul Parker Van Alstyne & Choudary

Descriere & specificații

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first owner's manual for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. n The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Plat

Produse similare

Gerard Prof GeorgeBusiness Model Book

86,34 lei107,93 lei-20%

Tahl RazNever Eat Alone - Keith Ferrazzi, Tahl Raz

69,06 lei86,33 lei-20%

Neal BoortzThe FairTax Book: Saying Goodbye to the Income Tax and the IRS - Neal Boortz

94,19 lei117,74 lei-20%

Renee EvensonPowerful Phrases for Dealing with Difficult People

105,76 lei132,20 lei-20%

Char AdamsBlack-Owned: The Revolutionary Life of the Black Bookstore - Char Adams

166,98 lei208,73 lei-20%

Matt MocharyThe Great CEO Within: The Tactical Guide to Company Building - Matt Mochary

74,35 lei92,94 lei-20%

Jocko WillinkExtreme Ownership

153,76 lei192,20 lei-20%

Spencer JohnsonWho Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life - Spencer Johnson

155,52 lei194,40 lei-20%

Simon SinekLeaders Eat Last: Why Some Teams Pull Together and Others Don't - Simon Sinek

109,12 lei136,40 lei-20%

Harvard Business ReviewDealing with Difficult People - Harvard Business Review

99,15 lei123,94 lei-20%

Patrick McgeeApple in China: The Capture of the World's Greatest Company - Patrick Mcgee

158,72 lei198,40 lei-20%

Michael Bungay StanierCoaching Habit

84,07 lei105,09 lei-20%