Ogilvy on Advertising - David Ogilvy

Descriere & specificații

nA candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. n Told with brutal candor and prodigal generosity, David Ogilvy reveals: n n- How to get a job in advertising n- How to choose an agency for your product n- The secrets behind advertising that works n- How to write successful copy--and get people to read it n- Eighteen miracles of research n- What advertising can do for charities n n And much, much more.n

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