MemberShift: Why Members Leave Associations and the Strategies Proven to Bring Them Back - Sarah L. Sladek

Descriere & specificații

nWhy Members Leave and Strategies Proven to Bring Them Backn n nn nWhat if everything we know about membership is all wrong? n n nn nLet's face it. People no longer jump at the chance to join. It takes more effort and there's considerably more turnover. It's become the norm for associations to report losses in membership or revenue. Some organizations have been forced to downsize and others are struggling to survive. n n nn nThere's no denying it. Membership growth has become increasingly difficult for membership organizations to obtain. A new strategy is needed, and Sarah Sladek introduces it in her latest book, MemberShift.n n nn nSarah's research on membership engagement and social change is unparalleled. She began researching shifts in membership trends in the United States in 2002. She has since conducted global research, authored several books on membership, and been a consultant to organizations worldwide. Her strategic guidance has been credited with influencing significant increases in growth and revenues. n n nn nIn MemberShift, Sarah makes the case associations have been misguided by borrowing best practices from business models and relying on traditions of the past. As a result, they lost sight of who and what matters most and struggled to leverage their assets. n n nn nBut Sarah proves it's possible to reverse the disengagement and decline.n n nn nWhether the association is struggling to engage younger members, show value, manage change, or strategize for the fut

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