Marketing Warfare - Al Ries

Descriere & specificații

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of Positioning. A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--Business Week. n nA business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweekn nRevolutionary Surprising --Business Weekn nChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Todayn

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