Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands - Richard Shotton

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nBEHAVIORAL SCIENCE LESSONS FROM THE BEST n nAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark? n nHere's where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base. n nSpot the behavioral biases, and you can understand why a tactic works. n nGet a Behavioral Superboost n nBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? n nIn Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. n n________________________________ n nWHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY n nMarketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly. n- ROBERT CIALDINI, Author of Influence and Pre-suasion n nThis book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you. n- JONAH BERGER, Author of Contagious n nNo one should be allowed near a layout pad or a keyboard until they have

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