Giants of Enterprise: Seven Business Innovators and the Empires They Built - Richard S. Tedlow

Descriere & specificații

With depth and clarity, Tedlow illuminates the minds, lives, and strategies behind seven business titans: George Eastman, Thomas Watson, Henry Ford, Charles Revson, Robert N. Noyce, Andrew Carnegie, and Sam Walton. n nSeven business innovators and the empires they built.n n The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. n n With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: n n . George Eastman and his invention of the Kodak camera;n n . Thomas Watson of IBM;n n . Henry Ford and his automobile;n n . Charles Revson and his use of television advertising to drive massive sales for Revlon;n n . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;n n . Andrew Carnegie and his steel empire;n n . Sam Walton and his unprecedented retail machine, Wal-Mart.n

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