Adweek Copywriting Handbook

Descriere & specificații

nGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Produse similare

Gerard Prof GeorgeBusiness Model Book

86,34 lei107,93 lei-20%

Tahl RazNever Eat Alone - Keith Ferrazzi, Tahl Raz

69,06 lei86,33 lei-20%

Neal BoortzThe FairTax Book: Saying Goodbye to the Income Tax and the IRS - Neal Boortz

94,19 lei117,74 lei-20%

Renee EvensonPowerful Phrases for Dealing with Difficult People

105,76 lei132,20 lei-20%

Char AdamsBlack-Owned: The Revolutionary Life of the Black Bookstore - Char Adams

166,98 lei208,73 lei-20%

Matt MocharyThe Great CEO Within: The Tactical Guide to Company Building - Matt Mochary

74,35 lei92,94 lei-20%

Jocko WillinkExtreme Ownership

153,76 lei192,20 lei-20%

Spencer JohnsonWho Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life - Spencer Johnson

155,52 lei194,40 lei-20%

Simon SinekLeaders Eat Last: Why Some Teams Pull Together and Others Don't - Simon Sinek

109,12 lei136,40 lei-20%

Harvard Business ReviewDealing with Difficult People - Harvard Business Review

99,15 lei123,94 lei-20%

Patrick McgeeApple in China: The Capture of the World's Greatest Company - Patrick Mcgee

158,72 lei198,40 lei-20%

Michael Bungay StanierCoaching Habit

84,07 lei105,09 lei-20%