Name: Trust Me, I'm Lying: Confessions of a Media Manipulator - Ryan Holiday
Brand: Ryan Holiday
Price: 99.20 RON
Availability: InStock

Descriere & specificații

As blogs control the news, the job of a media manipulator, like Holiday, is to control blogsNas much as any one person can. Tired of a world where blogs take indirect bribes, marketers help write the news, and reckless journalists spread lies, he explains exactly how the media really works. nThe cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age. n Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. n nTrust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. n n Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. n n As he explains, I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you m