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The most intriguing stories of creative endeavor, volatile relationships, excessive lifestyles, and bizarre events from the world of rock, as told by Hipgnosis cofounder, creative designer, photographer, and filmmaker Aubrey Powell. Founded in 1967 by Aubrey “Po” Powell, Storm Thorgerson, and Peter Christopherson, graphic design firm Hipgnosis gained legendary status by transforming the look of album art through their designs for AC/DC, Black Sabbath, the Police, Genesis, Led Zeppelin, Pink Floyd, Paul McCartney, Syd Barrett, and the Who. In this lively volume, Powell presents brutally honest, entertaining, and revealing insider stories from the world of rock, featuring an eclectic cast of pop stars, comedians, actors, managers, gangsters, and inspirational world gures from 1966 on. His thrilling narrative is packed with anecdotes—from the founding of Hipgnosis to surviving drugs busts—and is richly illustrated with Hipgnosis artwork and Powell’s own photographs. Drama and creativity are the common threads throughout this unique account. With candor and insightful reflection, Powell reveals how the final color artwork for Led Zeppelin’s Houses of the Holy was created; how the most iconic album cover of all time—Dark Side of the Moon—came about; and how the 2017 Pink Floyd retrospective became the most successful music exhibition ever mounted by the Victoria and Albert Museum, despite the deeply antagonistic and dysfunctional relationship between Roger Waters and David Gilmour