Name: Sales Advantage: How to Get It, Keep It, and Sell More Than Ever - Dale Carnegie
Brand: Dale Carnegie
Price: 105.76 RON
Availability: InStock

Descriere & specificații

nNow, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form. nThe two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view. n nGlobal markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: n - How to find prospects from both existing and new accounts n - The importance of doing research before approaching potential customers n - How to determine customers' needs, such as their primary interest (what they wan