Invisible Influence: The Hidden Forces That Shape Behavior - Jonah Berger

Descriere & specificații

nIn Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. nJonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world. --Charles Duhigg, author of The Power of Habit n nIf you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. n nWithout our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. n nBy understanding how social influence works, we can decide

Produse similare

Jonah BergerThe Catalyst: How to Change Anyone's Mind - Jonah Berger

94,24 lei117,80 lei-20%

Jonah BergerContagious: Why Things Catch on - Jonah Berger

94,19 lei117,74 lei-20%

Jonah BergerContagious: Why Things Catch on - Jonah Berger

143,79 lei179,74 lei-20%

Jonah BergerMagic Words - Jonah Berger

144,00 lei180,00 lei-20%

Jonah BergerThe Catalyst: How to Change Anyone's Mind - Jonah Berger

138,83 lei173,54 lei-20%

Gerard Prof GeorgeBusiness Model Book

86,34 lei107,93 lei-20%

Tahl RazNever Eat Alone - Keith Ferrazzi, Tahl Raz

69,06 lei86,33 lei-20%

Neal BoortzThe FairTax Book: Saying Goodbye to the Income Tax and the IRS - Neal Boortz

94,19 lei117,74 lei-20%

Renee EvensonPowerful Phrases for Dealing with Difficult People

105,76 lei132,20 lei-20%

Char AdamsBlack-Owned: The Revolutionary Life of the Black Bookstore - Char Adams

166,98 lei208,73 lei-20%

Matt MocharyThe Great CEO Within: The Tactical Guide to Company Building - Matt Mochary

74,35 lei92,94 lei-20%

Jocko WillinkExtreme Ownership

153,76 lei192,20 lei-20%