Be 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business Into an Enduring Great Company - Jim Collins

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Jim Collins has produced a succession of transformative leadership books, notably Good to Great, Built to Last, How the Mighty Fall, and Great by Choice, which form the centerpiece of every leadership library around the world. Jim Collins himself has become the world's leading thinker on what makes great companies tick, and a Socratic advisor to CEOs and leaders worldwide.

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